Ballyhoo

February 1, 2022

Ballyhoo / ˈbalēˌho͞o / noun

Definition: When used as a noun, ballyhoo represents over-excitement, undeserved hype, or buzz built up around a person or event. Ballyhoo involves extravagant, false, or undeserved praise for the performance. They used the term in the early American circus language.

Ballyhoo represents an overabundance of excitement and happens before movie premieres, releases of popular products, and performances by singers and actors in Hollywood.

Ballyhoo advertises noisily or blatantly. It involves sensationalism and making promises that are unlikely to be kept.

Etymology: The word ballyhoo was first known to be recorded in the late 19th century in America around 1908. Ballyhoo was first used as a part of circus language to describe attractions before the circus arrived. They also used the term in nautical lingo in the 1800s. Sailors used the word ballyhoo to represent nearby sailing vessels they were suspicious of.

In a Sentence

After all the ballyhoo about the Fire Festival, it turned out to be a flop.

The press made a ballyhoo about the upcoming movie being filmed in town.

The ballyhoo in advance of the premier got everyone excited for the movie.

Synonyms 

Advertising, Buildup, Hoopla

Antonyms 

Discouragement, Uncork, Criticize

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